Akathma Devi 
Bottom lines are important. But when we look at the data to figure out what influences the bottom line, the quantitative data tells us only half of the story. It tells us what happened and when it happened. It is the qualitative data that tells us why it happened. This is behavioural analytics. Behavioural analytics … Read more
Isn’t Instagram an image sharing platform? Why are we talking about captions? Will images not speak enough? They say, “A picture is worth a thousand words.” Then why do you want to focus on captions? You mean, captions on Instagram play a bigger role than images? Yes! Captions play a bigger role. Let me explain … Read more
75.8% of retail shoppers abandon purchases after adding items to their cart (source) The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. (source) Long checkout processes and not communicating about shipping costs until the end are the major reasons for abandoned carts. Contacting the lead now than … Read more
