3 Ways AI Can Help Marketers Uplift their Marketing Automation Strategy

Marketing Automation With AI image

Artificial Intelligence (AI) has emerged as a technological game-changer capable of disrupting industries. In today’s business environment, digital and mobile marketing is no exception to the application of AI. In fact, according to a study by MemSQL – the data warehousing giants – 61% of marketers say AI is the most important aspect of their … Read more

The New Normal With Marketing Automation [Smart solution to automate your repetitive tasks]

I’m damn sure that you are into the digital marketing game if you are reading this magazine. Since marketers are reaching their audience on multiple platforms like search engines, social media, messengers, emails, and many more they need to plan, analyze, strategize more than before. Because every platform works in a different way. To get … Read more

Marketing Workflow Performance Optimization for Better Customer Journey Conversion

Customer success team at Aritic pioneers in marketing communications workflow optimization for better and high-velocity conversion along with multi-channel and multi-platform engagements with the customers. This discussion will dive into how a combination of deep learning enables customers and teams at Aritic to optimize the customer journey process for better conversation at each stage. Marketing … Read more

A funnel-driven approach to Messenger bots for lead generation [2020]

75.8% of retail shoppers abandon purchases after adding items to their cart (source) The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. (source) Long checkout processes and not communicating about shipping costs until the end are the major reasons for abandoned carts. Contacting the lead now than … Read more