Up your online business with these 25+ digital marketing tools
Running business online or looking to start soon?
Then, this list of 25+ digital marketing tools is what you needed to level up your game.
To make your job easier, we’ve categorized tools into different segments such as SEO, conten marketing, email marketing, CMS, etc.
Yes, there are many digital marketing tools launching every year. That is why we’ll keep updating this list so you always get updated with the latest market trends.
Let’s deep dive right into the list.
Go-daddy is a trusted brand that mainly offers domain, websites, and hosting services. Along with that, you can also make an auction for your existing domain. Though the hosting plan comes with a low price as 199 INR/ month, it is recommended only for beginners. Make sure you check all of the services that suit your business.
Bluehost is a good hosting service for solopreneurs / Bloggers and startup companies because you can get a hosting for as low as 2.95$/ month which is very affordable.
Namecheap is the most reliable and economical domain registrar. One very important thing while getting a domain name is don’t go for local companies who may soon vanish from the business, you can register a domain name in the range of 500-1500₹.
Elementor pro is a page builder which can help you create pages and add functionalities to your website / blog. No other wordpress plugin can beat Elementor Pro when it comes to page building plugins, You can just do whatever you want like adding pop-up to having animated elements like sliders, hover on lightboxes etc.
Building an ecommerce website isn’t as difficult as it used to be. Even without coding you can seamlessly build beautiful, responsive, functional ecommerce websites for your online business. This also comes with an integration with wordpress that makes it completely coding free experience to build an ecom site.
Another solution for your ecommerce site is shopify. One major benefit you’ll have with shopify is that you don’t need to take care of any back-end task, like maintaining your site, hosting issues or anything. All you need to do is build your online empire. Start your 14 day free trial (No credit card required).
You’ve most probabl;y used google docs for your day to day task, but still it is worth considering in the list. You can use this to create any proposal, template, and many other things as well.
Probably the most popular tool for content writing is Grammarly. Though it helps you to auto-correct all of your grammar and spelling mistakes, it goes beyond this by structuring your sentence format. So, if you’re someone who doesn’t make silly mistakes in their writing or improve their overall content quality, Grammarly could be the best place to start with.
ProwritingAid is another tool in the list that lets you enjoy the auto correction of your writing. Just like Grammarly, it also comes with a free plan. But if you’re really serious about your improving your copy, consider the paid plan that comes with lots of features.
Whether you write a blog post or create a video for a YouTube channel, the title tag of your content is what makes the difference in the beginning. This free tool gives you a lot of options to play with. Another way of using this tool is for getting content ideas. Either way, this is highly recommended for your day-to-day content creation.
Google webmaster tool AKA Google search console could be one of the most underrated tools in digital marketing. If you’re running a blog or even an ecommerce site, make sure you use this tool to get updated with your search traffic, clicks, CTR, and many more. Make sure you integrate this tool with your site once it is live.
Looking for an advanced way of doing keyword research or backlinks audit?
Ahrefs is here to help you. Some of the ways you can leverage this tool for your SEO purpose are:
- Keyword research
- Content gap analysis
- Backlink audit
- Site audit
- Domain overview
- Competition analysis
- And many more.
When it comes to SEO, Semrush is one of the best tools for marketers for a long time. Similar to Ahrefs, Semrush gives you an all in one solution for your SEO part. One thing that takes Semrush ahead of Ahrefs is it’s database. Currently, Semrush has over 15 billion keywords and that too from 18 different countries.
Posting content on different social media takes a lot of your time when you do it manually. But using a pro content scheduler will make your job much easier. This not only schedules your social media posts, it lets you track the performance of your content as well. Still not sure about this tool?
Start with a free plan and you’ll be amazed by the features even in the free plan.
Nowadays, this social media scheduling tool is gaining more and more popularity as it comes with an absolutely free plan. Best of all is, there’s no limit on the number profile you can add.
If you’re looking for advanced setup along with scheduling your social media post, then Buffer could be the possible option for you. In this tool, you can create campaign based scheduling, collaborate ith your team and many more. Buffer also has a 14 day free trial to get started with.
Social media post scheduling, team collaboration, content library, content calendar are the key features of Hootsuite that makes your social management much easier.
Google analytics is a must have tool for every marketers and business owner who wants to take their business online. This is the goldmine for every marketers who want to improve their performance by making data-driven decisions.
From simple metrics such as page views, unique visitors, top pages, to advanced metrics like goal setting, UTM parameters, user flows, you’ll get everything to measure, track, and improvise your results.
You can create graphic images without knowing how to use Adobe Illustrate other graphic design softwares which are made to build things from scratch. One can make stunning designs from Canva without having any knowledge of graphic design
Crello is also like Canva which offers graphic design for non-designers.
Active campaign is one of the most advanced email marketing softwares that comes with automation, segmentation, event tracking, and everything that your email marketing campaign needs. If you’re someone who is already in the intermediate or advanced level, then you must need to give this tool a try. You’ll also get a 14 day free trial.
Convertkit is all about advanced email marketing features with a super simple UI that makes it a beginner friendly. Best part is this tool is free for up to 1000 subscribers with few restrictions. This is mostly preferred for bloggers.
Mailerlite is an affordable email marketing software with Automations. you can start with $10/ month for 1000 contacts.
Aweber is another email marketing tool on the list that is mainly designed for small business owners. Along with it’s free plan (for up to 500 subscribers), the pro plan for up to 2,500 subscribers is priced at $26.15/ month billed annually.
Getresponse is a Marketing Automation software which does more than email marketing, Unique selling point of getresponse is it also bundles webinars with email marketing for 50$/ month for 2500 contacts. Recommended for Coaches and Influencers who use email marketing and webinars as well to promote themself.
Whether you’re getting leads for a webinar or getting students for your course, Zapier saves your time by automating tasks. It works by connecting one app with another. That means you can easily automate almost every task from lead generation, to setting reminders, and many more. This comes with 2000+ tool integration as well.
Trello is known as one of the best task management tools for individuals and large teams. From creating boards to collaborating with your colleagues, you can easily manage your projects with your team.
Hubspot is robust Business process Automation software out of which they focus mostly on Sales and Marketing. A lot can be done with hubspot with its tons of features but be aware that to manage things on hubspot you should have enough resources inhouse to setup and manage everything. But this software is highly recommended for B2B Businesses.
Vimeo is a video hosting platform which is very flexible to use, You cannot use your hosting servers to upload videos which will slow down your site and also your website hosting provider may block you for doing that, So you should have a Video hosting provider Vimeo is the most economical and decent one.
Thrive Leads is a very good lead collection plugin with features to showcase animated pop-ups with timing and cookie tracking enabled so that the same user will not be shown the pop-up till the time you desire. I have used this plugin extensively and I strongly recommend it.
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