Isn’t Instagram an image sharing platform? Why are we talking about captions? Will images not speak enough?
They say, “A picture is worth a thousand words.” Then why do you want to focus on captions? You mean, captions on Instagram play a bigger role than images?
Yes! Captions play a bigger role. Let me explain to you…
You are a hundred percent right with Instagram is an image sharing platform. The major part of the screen is also occupied by the image while scrolling. And Images play a great role in capturing attention. I say, images you share on Instagram should be thumb stoppers.
I also agree that A picture is worth a thousand words. But, not on Instagram. Why? Because, an image will speak 1000 words, but users can pick anything of those 1000 words and assume things.
As a business owner or a content creator, you want your reader to pursue your content(image is also a content piece) in the way you want them to pursue. Your caption will give direction to the picture you shared. You don’t want to leave users to assume things.
Your caption expresses your brand personality in a way that photo alone can’t do. I believe that the image should be relevant to the caption. It should help enhance the purpose of your post.
In this article, I will break down the following to help you do better on Instagram:
- What can you do with a good Instagram caption?
- What should be the length of the caption?
- Tips for good captions
- A few examples for inspiration
What can you do with a good Instagram caption?
- An emotional connection: You want to connect with your audience and build a relationship. Adding emotions to your story will help you connect better. Tell stories relevant to them. Create a trust that you understand them and that you are the right solution.
- Builds awareness: You want to tell them what you do and how you can be of help to them. Create awareness about your offerings. Give them tips. Educate them. Tell stories on how you helped someone. Or how you can help.
- Bring in engagement: Gaining engagement on your posts is very important for both to the Instagram algorithm and also for you as you get a chance to talk to your audience. You want them to interact with you. Give them reasons to start a conversation with you. You can pull in engagement by asking questions.
- Generate Lead/Sale: Your captions can give enough information for them to convert. But remember, it is a funnel. Unless the above three happen and unless they are in the last phase of the marketing funnel, they might not convert.
What should be the length of the Instagram Caption?
Instagram allows up to 2200 characters in the caption. Yes, and that will make up to approx 350 words with spaces.
That is a lot, isn’t it?
There is no fixed number to the question of what should be the length of the caption. But I have an answer.
I would say, the ideal length is the length in which you can capture the attention and convey what you wanted to.
Yes, there is no ideal length number. It depends on what you want to convey.
Try to keep it valuable, clear, and intentional.
Conclusion: You have to write captions to give your followers the right mind frame to consume the content. The ideal length of the captions should be as much as it is required to convey what you want to. That much that their attention is also there till the end.
A few tips for you to write good captions on Instagram:
- Space out the caption. Give line breaks between paragraphs for better readability. You want to be careful here, as the Instagram caption editor is a little playful. Write short paragraphs of 2 or 3 lines.
- Write in simple language that even a 7th grader will understand. People don’t have time. They are always in a hurry. You don’t want to make it difficult for them to read.
- Make sure you have a call to action. You don’t want to make the caption hard to read but you want them to introspect and take action. A call to action can be as simple as double-tap or DM me.
- Add emoticons (emojis) in your caption to make it fun. Just not only for fun but also can be used to express your emotions and bring in some interactivity.
- Always try adding value through your captions. Don’t post something just for the sake of posting.
A few of my call to action ideas you can use in your Instagram captions:
- Double tap if you feel it is right
- Swipe right to read the complete story – if it is a carousel post
- Comment below saying 1, 2, or 3 – give them options and ask them to comment on what they think
- Save this post for later
- Share it on your stories and give me a shoutout
- Follow me @rubhusocial to not miss out future posts
A few examples for inspiration: (embed the following posts)
If you look into the caption of this post, I added 3 points(1, 2, and 3) and in the end, I asked readers to comment with 1, 2, 3.
Here is another post of mine. I wrote about how to set goals and gave examples to make it easier for them. Added a lot of value. This was one of my well-performing posts.
If you read the caption carefully, you will notice that, along with adding a lot of value, I also subtly told that I am a coach and that I do this goal-setting as part of my sessions.
In this carousel post, there is nothing much in the caption. Just because she added a lot of value in the carousel images, she didn’t go away without caption. She added a title, asked a question, and gave a call to actions.
Hoping you found this article helpful. Let me know here @rubhusocial.
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Akathma Devi is a Marketing coach, Analytics-driven marketer, Chatbot Marketing Enthusiast, and Founder of Rubhu Social